Your Legacy... Are you creating a Mona Lisa, or a picture of Dorian Gray?
Every word, intention and interaction adds another brushstroke to your Marketing Portrait. The big question being… will it turn out to be a masterpiece or something best kept under a blanket in the attic?
People do business with people they Like, Know and Trust. It's so well known, it's almost a cliché.
But think about it... in business (and in life in general) the first time we meet someone, we instantly get a feeling for how much we have in common, and whether we're on the same wavelength. In other words, we begin to form an opinion of whether we like them - usually within seconds of meeting.
The next few times we meet, we get to know them better - and if those experiences match up with the first expectations we had, then over time trust begins to develop – and maybe it's the start of a great long-term relationship.
However, if the other person acts erratically, giving us mixed messages and a series of half completed thoughts and actions... chances are, we're going to do our best to avoid them.
The way we build that Like-Know-Trust Factor Online is just the same as in the real world, except we're using technology as our blank canvas. With every article, every social media post, every video, landing page and photograph - think of each one of them as an opportunity to let people get to know us better, so they can make the decision to move forward with us in business when the timing is right.
As a professional Internet marketer, having a clear understanding of your brand, your niche market, and your point of difference in the marketplace is your essential starting point.
Let people see what motivates and inspires you - reveal your core beliefs, and give them a sense of how you view the world. We all want to connect with people who share our deepest values and ideals.
Your Niche Market:
When we're speaking to the right people, there's no need for selling or convincing – it's a meeting of like minds. Our common reference points and experiences give us a great jumping off point for building a strong relationship.
Your Unique Point of Difference:
Get clear on what it is about you specifically offer that separates you from the crowd, because that's what gives people a compelling reason to contact you over and above all other options.
Creating a clear, targeted brand message, and delivering it consistently across all of your marketing platforms, is your number one priority as a professional Internet marketer.