Never make the fatal mistake of believing you're marketing your product or service! When it comes to marketing… People don't buy products or services - they buy YOU and what you can do for them.
Unless you understand this one simple fact, you'll never make it big online.
After people arrive at your marketing site, there's only one question that needs answering when they're deciding whether to stay or leave... Can I trust this person and What's In It For Me? This is basic human nature.
And if you're not offering the solution people actually want, your marketing is doomed to failure. And know this... they'll form an opinion about it FAST.
Typically within the first 3 to 8 seconds! Seriously, that's all the time you have to make a good impression.They want to know what Result they can reasonably expect, if they decide to work with you, your product or service… and that's BEFORE they've gone past your opening few lines.
Your first few sentences MUST make it clear at a glance that they've come to the right place and met the right person. This works for everything you do, whether it's your website, a press release, or the opening remarks in a video… This is make-or-break time. It doesn't matter how good your offer is, if no-one stays around to find out.
So before you post anything online, get your marketing message straight in your head by asking yourself these 3 key questions:
What is the Problem my ideal client is trying to solve?
Why haven't they solved it yet?
What am I offering that provides the Solution to that problem?
And do your research – as a professional marketer, take time to look at the numbers and get feedback and advice from professionals and mentors in your industry. This isn't a guessing game – we're playing for high stakes in an unlimited market place.
And be prepared to give your best answer straight out of the gate. If you save it for the punch line, there's a good chance no-one will be there to hear it.
Find out what your niche target audience REALLY wants… then deliver your marketing message short, sharp, and straight to the point.